Angel D Gill

I'll be straight with you. I've never been a marketing guy. I know roofing. I know how to run a crew, price a job, keep customers happy, and make sure the work is done right. That's my world. But like every other guy running a home service business, I'm always trying to figure out how to keep more work coming in. And at some point you have to deal with the marketing question. So I've sat through the meetings. I've listened to the pitches. I've handed over money to agencies who sent me reports I didn't understand and results I couldn't measure. Every time I asked a simple question like "how much is it going to cost me to land one new customer?" I'd get a long answer that didn't actually answer anything. I stopped trusting marketers a while ago. Not because I think marketing doesn't work. It clearly does. I just couldn't find anyone who would talk to me straight. The Question Nobody Would Answer Here's all I really wanted ...

If you run a roofing company, a plumbing business, a remodeling crew or any other home service operation, you've probably been in this situation. You sit down with a marketing agency. They talk for an hour. They show you slides. They promise results. And when you ask the one question that actually matters to you - "how much is it going to cost me to get a new customer?" - you get anything but a straight answer. That's not an accident. Most traditional marketing agencies aren't built to answer that question. They're built to sell you services. And there's a big difference. The Problem With How Marketing Has Always Worked Home service business owners are practical people. You price jobs based on materials, labour and time. You know your margins. You know what a job needs to make to be worth taking. Marketing has never worked that way. You're told to "build brand awareness." You're shown reports full of metrics that don't connect to reve...

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When it comes to content, try to research about the benefits you can get from getting a salon treatment, what treatment is the most relaxing and how salon visits can impact their self - esteem. The idea is to have them feel good, about going to a salon that in the end, they will find the link you put in below to be irresistible. Also, try to make your blog colorful but easy to the eyes. The last thing you would want is to have your potential customers get turned off by the "cluttered" decorations and widgets you put on your site. Try to remember that salons are supposed to be relaxing so your website should reflect just that. Finally, make sure that your blog has the basic bits of information that your potential customers may need. This way, if they would want to reach you for an appointment or for more details perhaps, they would have your contact number readily available. Help your business by joining lots of directories, such as a British Business Blog for Website Marketin...